
Celia Schauble of In the Pursuit of WOW! Design Studio
Celia has been in the design business for more than ten years having started her business
In The Pursuit of WOW! Design Studio right out of Design school. Celia has worked hard over the years to cultivate and grow a substantial customer base. In The Pursuit of WOW! Design Studio is a 100% referral based business. Such a feat is a true testament to Celia’s hard work and strong focus on customer service.
Please tell us about your design firm In The Pursuit of WOW! Design Studio. Do you specialize in Residential or Commercial, and Remodels or New Construction?
We focus primarily on residential remodel and renovation in spaces that range in size from 1,000 sf. to 5,000 sf. We have done a variety of high end spaces as well as some projects that are room by room and done over time. The practice is very versatile. That has been to our advantage since the business is primarily referral based. We are fortunate that our customers are pleased with the results of our work and have referred their friends, family and business associates.
How would you describe your Design style and how does your personal style influence your designs?
My personal style is very eclectic. When people visit me it is evident by the variety of things that I surround myself with. With my customers, it is my job to interpret their sense of style and design their space to their liking not mine. None of my projects look the same because no two clients are the same or have the same wants and desires. The looks are as diverse as the clients and range in styles that are warm contemporary, urban, traditional, and classic.
Who or what has been the biggest influence on you as a Designer and perhaps whose influence might show up in your work?
I draw my influence from the various Design trade shows and different Markets that I attend around the country. I try to visit a variety of shows. I have been known to go to Las Vegas, San Francisco, Los Angeles, as well as the fabric market at Highpoint. This keeps ideas and influence fresh. In addition, my favorite artist is painter Gustaf Klimt whose work I adore. His use of shape, form and color is something I draw inspiration from.
Do you have a favorite material to work with and that you seem to always come back to that is versatile enough to be used in projects of many different design styles?
I love the use of natural materials because they can be manipulated in many ways to create truly different looks. One of my favorites is natural stone which I have used for many of my residential projects.
Can you tell us about some of the notable projects you have completed in the past year?
I handled a project for a client here in Arizona who collected antique Raggedy Ann and Andy dolls. They wanted a special space for their grandchildren. This was a blast because we were able to renovate the room to accommodate some much needed toy storage, study area and an entertainment system. We continued the theme of Raggedy Ann and Andy when we designed the custom bedding and drapery using the classic color palette of antique cream, black and red. One of the highlights in the room are the Raggedy Ann’s braided pick tails that are used as tie backs for the bishops sleeve drapes.
You have an interesting, shall we say, side job? Can you tell us a bit about that?
My husband and I made a passion investment several years back in a boutique Winery called Ispiri (www.ispiriwines.com) in Sonoma, California. We truly enjoy wine especially when sharing the experience of good conversation and fine food with our family and friends. We are on the menu at a local restaurant called Cork and are carried by Arcadia Fine Wine as well.
You are very involved with different local causes in and around the Phoenix area. Can you share some information about these causes and how they are making a difference?
I am really passionate about Breast Cancer Awareness. I support the Susan G. Komen organization by supporting different events around the Phoenix area that all support Susan G. Komen. I recently attended an event sponsored by Arcadia Fine Wine of Scottsdale where they did a wine tasting dedicated to Pink wines. A portion of the proceeds were donated to Susan G Komen Race for the Cure.
For clients considering hiring an Interior Designer, what would you want to tell them about working with a Designer and how they might best prepare for working with you through the design process?
I am a big list maker. I would advise my potential clients to make a list of the things that are important to them and what they would like to achieve in the scope of their projects. I would then encourage them to support their list with photos of things they like and might want to incorporate into their project. This will give us a great foundation to start with.
Some fun questions for Celia:
* Favorite travel destination: Pick a place on the map and I will pack a bag. I love to travel!
* Favorite color is: Red and all of its infinite shades
* Favorite city where the design and architecture have left a lasting impression:
Paris without a doubt!
* Favorite food: Any great sauce makes for a beautiful meal
* My first job was: As a grocery clerk at Smitty’s
Design tip you can leave with our readers:
Think about how to re-purpose old objects that have been in your space for sometime to keep it interesting. Items such as furniture can be re-upholstered to freshen it up and will look brand new once completed. One can also move things around in a room to update the look for little to no cost, or one can just buy new throw pillows.